Superfax Communication Inc. ("Superfax") is dedicated
to establishing a trusting relationship with its users, based
on respect for personal identity and information, by promoting
the use of fair information practices. This privacy statement
covers all Web properties owned and maintained by Superfax,
including but not limited to http://www.superfax.ca. Because
Superfax wants to demonstrate its commitment to our users'
privacy, we are disclosing:
• What personally identifiable information Superfax collects.
• How Superfax uses the information.
• With whom Superfax may share user information.
• Your choices about collection, use and distribution of the
• The safeguarding procedures are in place to protect the
loss, misuse or alteration of information under Superfax control.
• How users can correct any inaccuracies in the information.
If users have questions or concerns regarding this statement,
they should contact Superfax Customer Support by email at
User knowledge and consent are required before we may collect,
use or disclose personal information, except in exceptional
such as an investigation by police or other situations permitted
by law. We accept any of the following as your consent for
Superfax' existing use and future collection, use and disclosure
of your personal information for the identified purposes:
Superfax, either orally or in writing, that you do not agree
with the terms stated in this Policy, and that you wish
to opt out of all or portions of it;
• Your unrestricted provision of information to Superfax
upon registration or to Superfax Service representatives;
• Your expressed written or oral consent as obtained through
the registration process.
In order to use Superfax services at any level, a user must
first complete the registration form. During registration
a user is required to give contact information (such as
name and email address), and a unique identifier. We use
this information to contact the user about services on our
site for which the user has expressed interest. It is optional
customer to provide demographic information (such as income
level and gender), but encouraged so we can provide a more
personalized experience on our sites.
When a user purchases a paying service, we request information
from the user on our order form. A user must provide contact
information (such as name, email, and billing address) and
financial information (such as credit card number, expiration
date). This information is used for billing purposes and
to fill customer's orders. If we have trouble processing
an order, the information is used to contact the user.
Superfax acts as a passive conduit for the distribution
and receipt of its user's fax, voice and e-mail communications
and therefore will not monitor, edit, or disclose the contents
of a user's private communications unless Superfax in good
faith believes that such action is necessary to: (1) conform
to the edicts of the law or comply with legal process served
on Superfax; (2) protect and defend the rights or property
of Superfax; or (3) act under exigent circumstances to protect
the personal safety of its users or the public. Users should
also be aware (and hereby agree) that certain technical
processing of and access to fax, voice and email messages
and their content may be required to: (a) route the messages;
(b) conform to connecting networks' technical requirements;
(c) prevent or minimize disruptions to Superfax's services;
or (d) conform to other similar requirements.
Superfax will not disclose to third parties the fax numbers
uploaded to our Web sites by our users for the purpose of
using Superfax products or services.
We store information that we collect through cookies and
log files to create a profile of our users. A profile is
stored information that we keep on individual users that
details their viewing preferences. Consequently, collected
information is tied to the user's personally identifiable
information to provide offers and improve the content of
the site for the user. This profile is used to tailor a
user's visit to our Web sites, and to direct pertinent marketing
promotions to them. We do not share personally identifiable
elements of your profile with other third parties. Your
profile is shared in aggregate form only.
A cookie is a piece of data stored on the user's computer
tied to information about the user. Usage of a cookie is
in no way linked to any personally identifiable information
while on our site. We use both session ID cookies and persistent
cookies. For the session ID cookie, once users close the
browser, the cookie simply terminates. A persistent cookie
is a small text file stored on the user's hard drive for
an extended period of time. Persistent cookies can be removed
by following Internet browser help file directions.
By setting a cookie on our site, users would not have to
log in a password more than once, thereby saving time while
on our site. If users reject the cookie, they may still
use our site. The only drawback to this is that the user
will be limited in some areas of our site. Persistent cookies
enable us to track and target the interests of our users
to enhance the experience on our site. See the "Profile"
Like most Web sites, our servers use log files to analyze
trends, administer the site, track user's movement in the
aggregate, and gather broad demographic information for
aggregate use. IP addresses, etc. are not linked to personally
Clear gifs are tiny graphics with a unique identifier, similar
in function to cookies, and are used to track the online
movements of Web users. The main difference between the
two is that clear gifs are invisible on the page and are
much smaller, about the size of the period at the end of
this sentence. Clear gifs are not tied to users' personally
We also use clear gifs in our HTML-based emails to let us
know which emails the recipients have opened. This allows
us to gauge the effectiveness of certain communications
and the effectiveness of our marketing campaigns. If users
would like to opt-out of these emails, please see the Opt-out
Communications from the Site
Invoices and Account Statements
We send all customers regular emails summarizing usage and
credit card charges. These emails are a part of the Superfax
service, and users cannot opt-out of receiving them, though
they can deactivate their account. Information identifying
the credit card is not included in these communications.
On rare occasions it is necessary to send out a strictly
service related announcement. For instance, if our service
is temporarily suspended for maintenance we might send users
an email. Generally, users may not opt-out of these communications,
though they can deactivate their account. However, these
communications are not promotional in nature.
We communicate with users on a regular basis to provide
requested services and regarding issues relating to their
accounts. We reply via email or phone, in accordance with
the users wishes.
Spam and Junk Faxes
Superfax does not share your fax number or email address
externally. While we cannot be responsible for external
communications received through Superfax services, if we
are given notice that a Superfax Service is being used for
spam or junk faxes, then we will deactivate that client.
Though we make every effort to preserve user privacy, we
may need to disclose personal information when required
by law wherein we have a good-faith belief that such action
is necessary to comply with a current judicial proceeding,
a court order or legal process served on our Web site. For
example, Superfax may disclose personal information to law
enforcement, other government officials, or third parties
in response to criminal or civil subpoenas.
Aggregate Information (non-personally identifiable)
We may share aggregated demographic information with our
partners. This is not linked to any personally identifiable
Third Party Intermediaries
We use an outside credit card processing company to bill
users for goods and services. These companies do not retain,
share, store or use personally identifiable information
for any secondary purposes.
In the event Superfax goes through a business transition,
such as a merger, or acquisition by another company, or
selling a portion of its assets, users' personal information
will, in most instances, be part of the assets transferred.
Users will be notified prior to a change of ownership or
control of their personal information. If as a result of
the business transition, the users' personally identifiable
information will be used in a manner different from that
stated at the time of collection they will be given a choice
not to have their information used in this different manner,
as described in the notification of changes section, below.
Superfax users who do not wish to receive our promotional
communications may opt-out from receiving these communications
by clicking the opt-out link included at the bottom of every
Superfax users may not opt-out of receiving invoices and
usage information, service announcements, and customer service
communications, although they can deactivate their account.
Superfax's Web sites contain links to other sites. Please
be aware that Superfax is not responsible for the privacy
practices of such other sites. We encourage our users to
be aware when they leave our sites and to read the privacy
statements of each and every Web site that collects personally
identifiable information. This privacy statement applies
solely to information collected by Superfax's Web sites.
Superfax has advertising and affiliate relationships with
dozens of third party sites that drive interested parties
to our sites. Information that is collected on these sites
does not fall within the auspices of this policy. Superfax
has Co-Brand relationships with some websites. A site is
a Co-Brand of Superfax if it offers Superfax technology
or services to its users under a different brand. The Co-Branded
sites will have their own privacy policies specific to each
site, and the user should read them carefully before registration.
Periodically, our site requests information from users via
surveys. Participation in these surveys is completely voluntary
and the user therefore has a choice whether or not to disclose
this information. The requested information typically includes
contact information (such as name and address), and demographic
information (such as zip code). Survey information will
be used for purposes of monitoring or improving the use
and satisfaction of Superfax's services. Users' personally
identifiable information is not shared with third parties
unless we give prior notice and a choice to opt-out. Though
we may use an intermediary to conduct these surveys, they
may not use customers' personally identifiable information
for any secondary purposes.
Periodically, Superfax offers referral services, asking
a user to inform a friend about our service. We collect
the name and email address of the friend, and will automatically
send an email invitation to the friend. Superfax stores
this information for the sole purpose of sending this email
and tracking success of the programs.
Superfax takes every precaution to protect its user's information.
When users submit sensitive information via Superfax's Web
sites, their information is protected both online and off-line.
When our registration/order forms ask users to enter sensitive
information (such as credit card number), that information
is encrypted and is protected with the best encryption software
in the industry - SSL. While on a secure page, such as our
paid order form, the lock icon on the bottom of Web browsers
such as Netscape Navigator and Microsoft Internet Explorer
becomes locked, as opposed to un-locked, or open, when users
are just 'surfing'.
While we use SSL encryption to protect sensitive information
online, we also employ security measures to protect user-information
off-line. All of our users' information, not just the sensitive
information mentioned above, is restricted in our offices.
Only employees who need the information to perform a specific
job (for example, our billing clerks or a customer service
representative) are granted access to personally identifiable
information. Finally, the servers that store personally
identifiable information are in a secure environment.
Supplementation of Information
In order for Superfax to properly fulfill its obligations
to users it is necessary for us to supplement the information
we receive with information from 3rd party sources. Superfax
verifies the billing address on all credit card transactions
and may obtain credit reports for some corporate customers.
The information obtained from these third party sources
is maintained in a manner consistent with Superfax's Privacy
If a user's personally identifiable information changes
(such as zip code, phone, email or postal address), or if
a user no longer desires our service, we provide a way to
correct, update or delete/deactivate users' personally identifiable
information by contacting Superfax Customer Service.
Notification of Changes
those changes in this privacy statement, and other places
we deem appropriate, so our users are always aware of what
information we collect, how we use it, and under what circumstances,
if any, we disclose it. We will use information in accordance
If, however, we are going to use users' personally identifiable
information in a manner different from that stated at the
time of collection we will notify users via email. Users
will have a choice as to whether or not we use their information
in this different manner. However, if users have opted out
of all communication with the site, or deleted/deactivated
their account, then they will not be contacted, nor will
their personal information be used in this new manner. In
addition, if we make any material changes in our privacy
practices that do not affect user information already stored
in our database, we will post a prominent notice on our
Web site notifying users of the change. In some cases where
we post a notice we will also email users, who have opted
to receive communications from us, notifying them of the
changes in our privacy practices.
If you have any questions or suggestions regarding our privacy
policy, please email firstname.lastname@example.org or contact
Superfax Communication Inc.
619 – 280 Nelson Street
Vancouver, BC, Canada